As comics become more entrenched in the filmmaking world, innovative uses of the comics medium have emerged in creative marketing efforts as well. Neil Blomkamp, director of the 2009 critical and box office success District 9, is rumored to be using a graphic novel as part of the pitch to find a distributor for his latest film, Elysium, while another interesting trend was apparent on the latest installment of the popular HBO Series, Bored to Death. Show creator Jonathan Ames based the character Ray Hueston (played by Zach Galifianakis) on his friend and frequent collaborator, comics creator Dean Haspiel and the recently wrapped second season of the show included a storyline that made clever use of Haspiel’s experience in both life and art. As Haspiel puts it, “A couple of years ago, I suffered an emotionally traumatic heartbreak. Jonathan was very sensitive to my situation… because my life was the initial basis for Ray, he decided to write a version of that heartbreak into the show.” The result was the fictional comic by Ray Hueston called The Origin of Super Ray which closely resembles Haspiel’s real life comic, Bring me the heart of Billy Dogma and the IDW published media tie in comic (penned by Ames and drawn by Haspiel), The Birth of Super Ray.
Read the rest of the Publisher's Weekly article, written by Shannon O'Leary, here: http://www.publishersweekly.com/pw/by-topic/book-news/comics/article/45748-the-evolution-of-the-comics-media-tie-in.html